For this campaign, the challenge we needed to solve was how to create a refreshing feel throughout the entire film while simultaneously ensuring that the product’s features were fully showcased in every single frame.

The first story lies in Art Decoration. Every area of the house had to evoke a sense of nature and a fresh, authentic Japanese atmosphere. Therefore, it is easy to notice the consistency of Japanese architectural design elements throughout the entire film. A key point in the set design was the creation of open spaces that incorporate as much of the natural environment as possible. Through this approach, we were also able to align with the brand in shaping a healthy lifestyle.

The next challenge was the approach of combining live-action footage with cinematic visual effects within the film’s space. This combination enhances the film’s appeal while also delivering the product’s performance and user experience in the clearest and most compelling way.